Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Maximize online visibility with NEW Moz Local
      NEW Moz Local

      Maximize online visibility with NEW Moz Local

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Moz Tools
    3. Moz Pro
    4. Questions about travel industry keywords

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Unsolved Questions about travel industry keywords

    Moz Pro
    travel industry
    12
    15
    361
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • RavenBhutan
      RavenBhutan Subscriber last edited by

      My question is regarding my current learning of SEO and keyword research. I have been leaning towards Keyword Everywhere, SEMrush, and Google Keyword Planner for keyword research. What do you recommend? I know you might suggest Moz, but I'm looking for something that will enhance and help me find valuable keywords for the travel niche.

      If I sign up with Moz, will someone from the team help me with keyword research for the travel niche and my website? I haven't found any resources or lessons specifically focused on travel websites and their keywords.

      guestblogger824 CloutsySMM seoaccess asim000000 4 Replies Last reply Reply Quote 0
      • activadorr0
        activadorr0 last edited by

        For the travel niche, I’d recommend combining tools like SEMrush and Google Keyword Planner for comprehensive keyword research. Moz can be valuable, but it doesn’t typically offer personalized help with niche-specific research. Macrium Reflect Full

        1 Reply Last reply Reply Quote 0
        • Hash_Sid
          Hash_Sid last edited by

          @iu4 said in Questions about travel industry keywords:

          For your keyword research in the travel niche, you're on the right track with Keyword Everywhere, SEMrush, and Google Keyword Planner. Each tool offers unique features:
          Keyword Everywhere provides valuable metrics directly in your browser, making it easy to spot opportunities while browsing.
          SEMrush is great for in-depth competitive analysis and finding keywords your competitors rank for.
          Google Keyword Planner is excellent for understanding search volume and trends directly from Google.
          Additionally, consider exploring Ubersuggest for its user-friendly interface and insights on keyword difficulty, and AnswerThePublic for generating content ideas based on common questions related to your keywords. This combination can enhance your keyword research significantly!

          Hello Raven,

          You're exploring some excellent tools for keyword research, and each tool brings unique benefits to the table. In expanding your approach, consider how sector-specific insights might enhance your keyword strategy, particularly through the lens of lifestyle and cultural elements in travel.

          Leveraging such cross-industry insights can provide less competitive, highly targeted keywords that resonate with specific audiences, enhancing your SEO strategy in the travel niche.

          Best regards,
          Hash

          1 Reply Last reply Reply Quote 0
          • Mudasir_Qayyum01
            Mudasir_Qayyum01 last edited by

            Keywords Everywhere, SEMrush, and Google Keyword Planner are excellent for getting started, and Moz is also a great choice, especially with its Keyword Explorer for in-depth research. While Moz doesn’t typically provide one-on-one guidance, their resources and community are incredibly helpful, with tons of articles and Q&A specifically on keyword strategy.

            For travel-specific keywords, focus on long-tail keywords related to popular destinations, seasonal trends, and specific travel services. Also, consider keyword difficulty and search volume to find terms that are relevant yet achievable for your site. Learning from a variety of sources and experimenting with keyword variations in content can really make a difference!

            1 Reply Last reply Reply Quote 0
            • Rizwan241
              Rizwan241 last edited by

              How can I increase my website da?

              1 Reply Last reply Reply Quote 0
              • asim000000
                asim000000 @RavenBhutan last edited by

                @RavenBhutan For the travel industry, selecting keywords involves focusing on terms that reflect popular destinations, travel types (like "eco-tourism" or "luxury travel"), and user intent (such as "cheap flights" or "hotel deals"). To rank effectively, include keywords that match seasonal interests or trends, like "summer vacations" or "holiday travel." Optimizing for long-tail keywords, such as "best budget-friendly hotels in Paris," can improve targeting and increase visibility in search results. For more tips on SEO and profile optimization, visit instastylishbio.in.

                1 Reply Last reply Reply Quote 0
                • asim000000
                  asim000000 last edited by

                  For the travel industry, selecting keywords involves focusing on terms that reflect popular destinations, travel types (like "eco-tourism" or "luxury travel"), and user intent (such as "cheap flights" or "hotel deals"). To rank effectively, include keywords that match seasonal interests or trends, like "summer vacations" or "holiday travel." Optimizing for long-tail keywords, such as "best budget-friendly hotels in Paris," can improve targeting and increase visibility in search results. For more tips on SEO and profile optimization, visit instastylishbio.in.

                  1 Reply Last reply Reply Quote 0
                  • seoaccess
                    seoaccess @RavenBhutan last edited by

                    @RavenBhutan Moz is good, but if you can, choose SEMrush. As an SEO expert in Kolkata with over five years of experience, I use various tools like Google Keyword Planner, Ahrefs, and SEMrush, which is my personal favorite. The interface and detail in SEMrush are great. You can read this guide on using SEMrush for keyword research. If you need further assistance, feel free to contact me.

                    1 Reply Last reply Reply Quote 0
                    • CloutsySMM
                      CloutsySMM @RavenBhutan last edited by

                      @RavenBhutan said in Questions about travel industry keywords:

                      My question is regarding my current learning of SEO and keyword research. I have been leaning towards Keyword Everywhere, SEMrush, and Google Keyword Planner for keyword research. What do you recommend? I know you might suggest Moz, but I'm looking for something that will enhance and help me find valuable keywords for the travel niche.

                      If I sign up with Moz, will someone from the team help me with keyword research for the travel niche and my website? I haven't found any resources or lessons specifically focused on travel websites and their keywords.

                      For keyword research in the travel niche, SEMrush and Keywords Everywhere are solid choices, as they provide detailed search volume, competition analysis, and related keywords. Google Keyword Planner is also valuable for general insights, though it’s geared toward PPC.

                      Moz offers excellent tools for keyword research, and their Keyword Explorer can give you additional insights, especially around keyword difficulty and intent. However, Moz doesn't typically offer one-on-one assistance with keyword research unless you work with a Moz Agency partner. That said, their Help Hub has comprehensive guides and tutorials, though they aren’t specific to travel.

                      For travel-focused insights, try pairing these tools with Ahrefs as it has rich data on keyword trends and backlinking strategies in specific niches like travel. Another strategy is to analyze competitors in the travel space to see which keywords bring in traffic to similar sites. If you’d like additional guidance, consider freelance SEO consultations for travel-specific strategies.

                      1 Reply Last reply Reply Quote 0
                      • iu4
                        iu4 last edited by

                        For your keyword research in the travel niche, you're on the right track with Keyword Everywhere, SEMrush, and Google Keyword Planner. Each tool offers unique features:

                        Keyword Everywhere provides valuable metrics directly in your browser, making it easy to spot opportunities while browsing.
                        SEMrush is great for in-depth competitive analysis and finding keywords your competitors rank for.
                        Google Keyword Planner is excellent for understanding search volume and trends directly from Google.
                        Additionally, consider exploring Ubersuggest for its user-friendly interface and insights on keyword difficulty, and AnswerThePublic for generating content ideas based on common questions related to your keywords. This combination can enhance your keyword research significantly!

                        1 Reply Last reply Reply Quote 0
                        • iu4
                          iu4 last edited by

                          For keyword research in the travel niche, your current tools are solid choices. Keyword Everywhere is great for on-the-go insights, while SEMrush offers comprehensive analytics and competitive analysis. Google Keyword Planner is also reliable for finding keywords directly from search data. Additionally, consider exploring Ubersuggest for its user-friendly interface and valuable keyword suggestions tailored to your niche. Each tool has its strengths, so combining them can give you a well-rounded approach to finding valuable keywords.

                          1 Reply Last reply Reply Quote 0
                          • guestblogger824
                            guestblogger824 @RavenBhutan last edited by

                            @RavenBhutan For travel-focused keyword research, Keyword Everywhere, SEMrush, and Google Keyword Planner are great starting tools. Moz can also help, especially with competitor insights and tracking. While Moz itself doesn’t offer direct one-on-one keyword research assistance, it has a community and resources that can guide you. If you're looking for tailored guidance for the travel niche, consider an SEO consultant or a platform that specializes in travel SEO, as Moz’s support is more general.

                            1 Reply Last reply Reply Quote 0
                            • sarahwalsh
                              sarahwalsh last edited by

                              Hi, so our web design business, uses both Moz Pro, plus also Google Search Console, this will tell you how to improve your organic SEO.

                              1 Reply Last reply Reply Quote 0
                              • oliver990
                                oliver990 last edited by

                                It’s great to hear that you’re diving into SEO and keyword research! I’ve found that Keyword Everywhere, SEMrush, and Google Keyword Planner are excellent tools for identifying valuable keywords, especially for niche markets like travel. Each tool has its strengths: SEMrush is fantastic for competitive analysis, while Google Keyword Planner provides solid data directly from Google.

                                Regarding Moz, while it’s a reputable platform with plenty of resources, I would recommend checking out their blog and learning center for specific keyword strategies. They might not have dedicated resources for the travel niche, but the principles can be applied to your website with some creativity.

                                From my experience, I recently traveled to Kauai, Hawaii, where I was able to connect my love for travel with my passion for birdwatching(https://hawaiiislandkauai.com/). The variety of birds there is astonishing! While exploring the lush landscapes and beautiful beaches, I found keywords related to birdwatching and the unique wildlife of Kauai to be particularly valuable. I believe that incorporating specific terms related to the local flora and fauna can help draw in an audience interested in both travel and nature.

                                So, as you refine your keyword strategy, consider focusing on unique aspects of the travel niche, like the rich biodiversity of destinations such as Kauai. This could really enhance your content and attract like-minded travelers!

                                1 Reply Last reply Reply Quote 0
                                • oliver990
                                  oliver990 last edited by

                                  It’s great to hear that you’re diving into SEO and keyword research! I’ve found that Keyword Everywhere, SEMrush, and Google Keyword Planner are excellent tools for identifying valuable keywords, especially for niche markets like travel. Each tool has its strengths: SEMrush is fantastic for competitive analysis, while Google Keyword Planner provides solid data directly from Google.

                                  Regarding Moz, while it’s a reputable platform with plenty of resources, I would recommend checking out their blog and learning center for specific keyword strategies. They might not have dedicated resources for the travel niche, but the principles can be applied to your website with some creativity.

                                  From my experience, I recently traveled to Kauai, Hawaii, where I was able to connect my love for travel with my passion for birdwatching(https://hawaiiislandkauai.com/). The variety of birds there is astonishing! While exploring the lush landscapes and beautiful beaches, I found keywords related to birdwatching and the unique wildlife of Kauai to be particularly valuable. I believe that incorporating specific terms related to the local flora and fauna can help draw in an audience interested in both travel and nature.

                                  So, as you refine your keyword strategy, consider focusing on unique aspects of the travel niche, like the rich biodiversity of destinations such as Kauai. This could really enhance your content and attract like-minded travelers!

                                  1 Reply Last reply Reply Quote 0
                                  • 1 / 1
                                  • First post
                                    Last post

                                  Got a burning SEO question?

                                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                                  Start my free trial


                                  Browse Questions

                                  Explore more categories

                                  • Moz Tools

                                    Chat with the community about the Moz tools.

                                  • SEO Tactics

                                    Discuss the SEO process with fellow marketers

                                  • Community

                                    Discuss industry events, jobs, and news!

                                  • Digital Marketing

                                    Chat about tactics outside of SEO

                                  • Research & Trends

                                    Dive into research and trends in the search industry.

                                  • Support

                                    Connect on product support and feature requests.

                                  • See all categories

                                  Related Questions

                                  • chachakhota

                                    What are Keywordbasket.com & Keyword-suggest-tool.com. Competitors have Tons of these

                                    My client is in the Custom Scale Model industry.  They build Custom Aircraft Models, Custom Ship Models and more. Their competitor's Backlinks reports have a Ton of metrics coming from: http://www.keywordbasket.com  and https://www.keyword-suggest-tool.com There is line after line of these entries in the backlink report.  As much as 50 line entries.  what exactly is happening here?  Are they manually using these tools to generate search entries and caching this data in the form of Backlinks?  Please explain.   is this a Gray Hat Tactic?

                                    Moz Pro | | chachakhota
                                    0
                                  • Dr-Pete

                                    Comparing New vs. Old Keyword Difficulty Scores

                                    We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: ​Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.

                                    Moz Pro | | Dr-Pete
                                    3
                                  • iamgreenminded

                                    Keyword Research and Planning Flow

                                    Hello, First post here. I am a IT infrastructure engineer that does application and deployment work mostly,  but new to SEO. That being said, I am a firm believer in demming wheel and defined process/flow charts. I have a website up, built as best practice, its a Magento CE open source Ecommerce store.  After some initial research,  it seems I really need to define my keywords before I start branding my landing pages and such. So i am going to have to go back and implement the keywords and evaluate. But as I am reading it seems most SEO people try their keywords in google ad words first? Then implement? I am hoping to find some flow or process sheets on how successful Keyword research is done via step by step process and evaluation. And explanations of each. How many keywords to start with per landing page, how many to try and get in the H1 headers, paragraphs, URL. How long to leave keywords in to test? Also, I am a start up company that is competing with the big boys in my market space. I know I cant compete for the big keywords in my market? What is my best strategy for getting any kind of ranking as a small business in a global market? SEO is a mysterious, intriguing thing to me! Very much reminding me of one of my favorite whimsical quotes I will leave you will now, and thanks for reading. -Alex "Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Willy Wonka

                                    Moz Pro | | iamgreenminded
                                    0
                                  • dsinger

                                    Remove geographic modifiers from keyword list

                                    I just pulled a search term report for all of 2013 from my PPC account.  What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013.  This is exactly what I was looking for. My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code.  I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns. Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel? for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick.  Then I could remove duplicates and have my list of root words.

                                    Moz Pro | | dsinger
                                    0
                                  • endlessrange

                                    Keyword Difficulty Score Not Available

                                    What exactly does this mean? That the service is down? Or the score will never be available? It seems like I get that and then the tool gets stuck and I get no other data.

                                    Moz Pro | | endlessrange
                                    0
                                  • coremediadesign

                                    Meta keywords no longer in use

                                    Can someone point me to the official article explaining why meta keywords are no longer taken into account by search engines please? I know Moz has indicated that search engines ignore them, but I would like to read a bit more about it - what was the reason behind it and since when.

                                    Moz Pro | | coremediadesign
                                    0
                                  • yacpro13

                                    Some questions on Canonical tag AND 301 redirect

                                    Hi everyone, I'm new here - always loved SEOMoz and glad to be part of the Pro community now. I have 2 questions regarding the Canonical URL tag. Some background info: We used to run an OsCommerce store, and recently migrated to Magento. In doing so, we right away created 301 redirects of the old category pages (OsCommerce) to the new category pages (Magento) via the Magento admin. Example: www.example.com/old-widget-category.html
                                    301 redicrected to
                                    www.example.com/new-widget-category.html In Magento admin, we have enabled the Canonical tag for all product and category pages. Here's how Magento sets up the Canonical tag: The URL of interest which we want to rank is:
                                    www.example.com/new-widget-category.html However Magento sets up the canonical tag on this page to point to:
                                    www.example.com/old-widget-category.html When using the SEOMoz On Page Report Card, it pick this up as an error because the Canonical tag is pointing to a different URL. However, if we dig a little deeper, we see that the URL being pointed to
                                    www.example.com/old-widget-category.html
                                    has a 301 redirect to
                                    www.example.com/new-widget-category.html
                                    which is the URL we wan to rank. So because we set up a 301 redirect of the old-page to the new-page, on the new-page the canonical tag points to the old-page. Question 1)
                                    What are you opinions on this? Do you think this method of setting up the Canonical tag is acceptable? Second question... We use pagination for category pages, so if we have 50 products in one category, we would have 5 pages of 10 products. The URL's would be: www.example.com/new-widget-category.html (which is the SAME as ?p=1)
                                    www.example.com/new-widget-category.html?p=1
                                    www.example.com/new-widget-category.html?p=2
                                    www.example.com/new-widget-category.html?p=3
                                    www.example.com/new-widget-category.html?p=4
                                    www.example.com/new-widget-category.html?p=5 Now ALL the URLs above have the canonical tag set as:
                                    <link rel="canonical" href="http://www.example.com/new-widget-category" /> However, the content of each page (page 1, 2, 3, 4, 5) is different because different products are displayed. So far most what I read regarding the Canonical tag is that it is used for pages that have the same content but different URLs. I would hope that Google would combine the content of all 5 pages and view the result as a single URL www.example.com/new-widget-category Question 2) Is using the canonical tag appropriate in the case described above? Thanks !

                                    Moz Pro | | yacpro13
                                    0
                                  • DRTBA

                                    Colors in keyword Difficulty Report

                                    Hi Everyone Two quick questions today 1. How can I find out hat the different colors within the keyword Difficulty Report represent and how can I see examples of how this information can help us with our data analysis? 2. The second question I have is regarding the Term Extractor. Seems when I ran a domain it provided the wrong data. For example, it stated that a certain keyword exists certain number of times within the description and title of the page but when I looked at the source this was not the case so it made studying the competition harder.
                                    Any suggestions or has anyone else noticed this? Thanks in advance for all your help.

                                    Moz Pro | | DRTBA
                                    0

                                  Get started with Moz Pro!

                                  Unlock the power of advanced SEO tools and data-driven insights.

                                  Start my free trial
                                  Products
                                  • Moz Pro
                                  • Moz Local
                                  • Moz API
                                  • Moz Data
                                  • STAT
                                  • Product Updates
                                  Moz Solutions
                                  • SMB Solutions
                                  • Agency Solutions
                                  • Enterprise Solutions
                                  Free SEO Tools
                                  • Domain Authority Checker
                                  • Link Explorer
                                  • Keyword Explorer
                                  • Competitive Research
                                  • Brand Authority Checker
                                  • MozBar Extension
                                  • MozCast
                                  Resources
                                  • Blog
                                  • SEO Learning Center
                                  • Help Hub
                                  • Beginner's Guide to SEO
                                  • How-to Guides
                                  • Moz Academy
                                  • API Docs
                                  About Moz
                                  • About
                                  • Team
                                  • Careers
                                  • Contact
                                  Why Moz
                                  • Case Studies
                                  • Testimonials
                                  Get Involved
                                  • Become an Affiliate
                                  • MozCon
                                  • Webinars
                                  • Practical Marketer Series
                                  • MozPod
                                  Connect with us

                                  Contact the Help team

                                  Join our newsletter
                                  Moz logo
                                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                  • Accessibility
                                  • Terms of Use
                                  • Privacy

                                  Looks like your connection to Moz was lost, please wait while we try to reconnect.