Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette. I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/ If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1. When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening. We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results. To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page. Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!

We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?

I've just been running a report on a site and noticed that while they have a .co.uk domain it is hosted on a server in the United States and just wondered if anyone was aware, if the physical location of a server mattered to search engines for ranking purposes especially with local search?